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Thursday, June 8, 2006

Viral marketing


Yesterday on the train I was reading This Connection of Everyone with Lungs, & I must have made a noise (I am a very expressive reader) or made just the right face, because the woman across from me pulled out a notebook and wrote down the title of the book.

This happened not once, but twice. Once on the way to work, once on the way home.

Try it.

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