In the new Bloomingdale's fall catalog, one model is shading her eyes with a copy of Her by Lawrence Ferlinghetti (so, OK, that's technically a novel, but still) while another browses the poetry room at City Lights Bookstore. (The whole catalog is set in various San Francisco locations, including others I recognized. It's beautifully shot, of course.)
(The B'dale's creative offices are separate division than the part of the company I work for, so I had nothing to do with this, in case you were wondering.)
So, poetry is still cool, see? Particularly if you are wearing a $250 Joie cashmere sweater or a $1998 Ellen Tracy shearling coat.