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Thursday, July 15, 2004

Publishers Weekly to stop reviewing poetry



This just in from Jeffrey Lependorf of the CLMP:



Dear Friends of Poetry: Some of you may already have heard that Publishers Weekly has decided to cease offering a Forecast review section dedicated to poetry. I spoke with Michael Scharf, the Poetry Forecast Editor, who confirmed the news; I then spoke with Jeff Zalesky, the Editor of the Forecast section, to find out exactly what is going on.



Jeff confirmed that there will no longer be a dedicated Forecast for poetry. They do not intend to offer a press release or formal statement to this effect, either. He did make a point of saying that they will "not be giving up on poetry." According to Jeff, they will still offer reviews of poetry titles, though these will only amount to 2-4 reviews a month. The reviews will most likely concentrate on "bigger name" poets, and PW will continue its policy of not reviewing first books. Jeff says that they do still plan to periodically present a special section of the Forecast devoted to poetry.



He gave multiple reasons for this decision, which were primarily bottom line-related. He stated that he has to put his "resources where the subscribers ask for them--and that's not poetry." He went on to say that because so many of the big stores and chains now have people dedicated to poetry, and there is so much readily-accessible online commentary about poetry, that the "PW reviews have become redundant." He also acknowledged that poetry makes up a very small base in terms of their advertising revenue.



Certainly we believe that PW has made a bad, "penny-wise, pound-foolish" decision. Here are some recommendations we have toward convincing them to reinstate the Poetry Forecast:



1) Direct letters/emails to Jeff Silesky expressing your disappointment in light of PW's historical support of the independent press community can't hurt. I don't believe that complaints or expressions of anger from you will have a tremendous effect, but you should make the importance of PW reviews to you known. Jeff made a point of saying to me that he had "hardly heard form anyone." (On the contrary, Mike Scharf did hear from many of you, but it is clear that this is not his decision.)



2) More importantly, I believe that if Jeff Zalesky hears from his constituents--namely, booksellers and librarians--this may have a much greater effect. Urge booksellers and librarians that you have a relationship with to contact PW to reinstate the Poetry Forecast.



Here's is the contact for Jeff Zalesky:



Jeff Zalesky, Forecasts Editor

Publishers Weekly

jzaleski@reedbusiness.com


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